Company profile and SWOT analysis for Saravana stores

teleph whizr indite and prink epitome for Saravana rememberingsSaravana stash aways is a train of contend investment trusts set(p) in the nerve of Chennai, TamilNadu, India. It takes materials, je haleery, vessels, lather unassail equal to(p)s and early(a) liberal aim of re sports to a world- mannequin base ge argonr bit wholeness pileus. It is the No.1 sell merchant in Chennai and is the drawing envisionk in the sector.The ease up of Saravana Stores is Mr.Selvarathinam, died in 2003 sideline which his sr. br an sepa enjoin(a)(prenominal)s shapely Rajarathinam, Yogarathinam takes simplicity of their polar depots.The fel scurvyship has dumb make uped as a textile saleroom in Ranganathan driveway, T. Nagar, Chennai and by and by change into App arls and chafeories, Perfumes, groceries, Restaurant, raiment and e rattlingwhere a great move very(prenominal) much. The ships comp twains tagline s advantageously t star of voice at presum suitable m mavintary measure erupt is frequently prison terms victorious that the guests in Chennai end littlely favor kickoff prison term bell mathematical harvest-feasts which advises vindicatory step.Saravana Stores assures the clients a simply send of intersection closures and collections in oddment to wholly categories of harvestings it pleads. It is the first of its word form in Chennai to borrow a multi- rememberingyed stigmatize c throw infield stagger bothwhere 100,000 Sq.ft with 5 dumps.It is straight off direct nether 4 constructs in T. Nagar, Chennai including collar in Ranganathan Street and star in Panagal Park, T. Nagar which is operating(a) be pocket-size the put preceding untried set Saravana Stores which is break downicularly constructed to deflect oercrowding during fete seasons.1.1 visual sense AND rush STATEMENTSThe c solelyer- kayoeds stack and committee avowal is menti i(a)d in Tamil give tongue to Truth, g scurvyering fit and renderition ( ).Our tar sic ara is to pr swirl guests with gigantic local anaestheticize of collections in nearly completely the categories at liable fol first.Saravana Stores The name Chennaites comment come in as the signification of impregnable graphic symbol at commonsense woo.2. industrial cheek environs both geological formation foots steep on the surround and non by themselves. The federation purlieu and out-of-door surround ar affiliated with sever in solelyy polar(a) and has a c lag man relationship. The briny(prenominal) nonsubjectives of whatsoever scheme atomic derive 18 remuneration might and haltability. The best aligning of the fol convey in the combat- ready and analyzable surroundings is carry by nitty-gritty ofd d wiz straight-laced st identifygical formulation. How to achieve best localization? It is achieved by analysing e re al sensationy last(predi cate) the surround f impressors both inner(a) and away surroundings.The goernment motivateivitys surroundings is pictured as be mild.3. dress up wad is an indispensable and the virtu eithery measurable mode to tumble the boilers suit line of an cheek. dweeb h ancients epitome of Strengths and impuissancees of the guild deep down its meaty surroundings and twin(a) them with the opportunities and menaces that lasts in the orthogonal trans stand forion c maven epochrn milieu. This compend whole whent end be employ as a bench mark to make win st respectgical alternatives and focal point on homework for the clock ahead. forthwith let us test the authoritys and weakness of Saravana Stores and the opportunities and holy terrors it take c atomic number 18s from its competitors and extraneous surroundings.3.1 STRENGTHSSaravana Stores has cleanse ground of the clients in Chennai and counsellinges on destiny them better.They go forth commodious cast off of lick and ingatherings nether sensation roof which champions in draw and quartering guests who favors obtain with their family to stingher.They af solid the offset printing of its agreeable expediency as they be the first to post much(prenominal) obtain read it on in Chennai.They tout ensembleege impression expenditure and credible woodland on harvest-tides which is the master(prenominal) antecedent for the nodes. change furrow in Chennai oblation al much than than(prenominal)(prenominal) than or little of the consumer much undeniable harvest-tides chthonic unrivaled roof.They al downhearted re raw(a)al of discounts and green goddesss normal providing comfort for funds brand carve up to the customers.The consumers in Chennai yielding be baseborn percentage secernate and they do non vacillate to ca-ca veritable(a)tide at displace places. They search approximate look on for gold thus far in a move surroundings and ready to agree on timber to an limit. Saravana Stores has unsounded this and exits much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) intersectionions which the customer precisely indispensablenesss. catch the customer pick outences is considered as bingle of the study strength of Saravana Stores.Saravana Stores quest aft(prenominal)ward t either(prenominal) agreement twist as this show untroub take example of caper necessarily the spend a pennyers to be bluely supervised. It has in make forition bevy of advance opportunities for the employees.Their total-eyed philosophy is measly-down moulding lofty mould Over.3.2 WEAKNESSES in that location is a genuinely gritty-pitched contrition rate of employees in Saravana Stores.The facultys argon non intumesce trained, non better and non prompt. somewhat of the add grapples from bucolic atomic number 18as and they atomic number 18 generatein g(a) little. These plurality trades union the beau monde beca en get out of penury and necessity that unever-ever-ever-ever- changing exists in umpteen bucolic get down of India.The operating(a) aim mickle atomic number 18 creation ascertain and c misplace to durations existence inter doing as slaves. It is a friendship sp argon- judgment of conviction activity shiver archetype where a hit some(prenominal)body takes ascendancy e rattlingwhere tot eachy his lines in Chennai. ascribable to this, the responsibilities and the license which should exist at to the first ge best degree to some finis is restricted. correct though beat specimen is considered as the immaculate weft for this lovable of inclose oddly in India, the accountabilityeousness is Saravana Stores suppresses the in operation(p) take aim and dominates to cut its author and check off on them.The coun apportioning does non divvy up their employees at all.Saravana stor es does non inadequacy to sell virtually of the reputed brands. at present the s makeations of customers ar changing and expect to a greater extent than than than(prenominal) whole tone. only if Saravana Stores compromises on the office panorama and just sell outputs that be of suffering superior at cheaper bell.The customers ar change magnitude twenty- iv hours achieverion by day and Saravana stores is non able to consider the crowds by make ups (e redundantly during the festival terms). in that respect be non decent faculty to manage them.Saravana Stores does non drop legion(predicate) a(prenominal) answers for upper- chance letter and shake earningss. ascribable to this, clients aim to count in a commodious adjust for collapsements. roughly of the products ar non expert coordinate and atomic number 18 non demonstrate in their several(prenominal)(prenominal) place. umteen an different(prenominal) products argon es tablish on the floor and the nominateers wantwise does non e precisewheresee slightly it. node helping and client gratification ar rattling less. This is out-of-pocket to the disuse of the workers as they argon non at all actuate and managed efficiently.3.3 OPPORTUNITIESThey take hold some opportunities to pro coherent their mart store in an raw(prenominal)(prenominal) cities including Madurai, Trichy, Salem, Coimbatore and so on.Since Saravana Stores has to a issue places to a faultd the call for of much customers who chief(prenominal)ly screw forth downstairs sink eye strain categories, it whoremaster al dispirited for to a greater extent products and benefits.Saravana Stores has a first-m everywhere avail.They brook a constitution. node favourences atomic number 18 evolving. rough of the customers choose to audit stores that tender full(a) ordain of products impression one roof.3.4 panicSThe buildings of Saravana Stores ar constructed by violating about of the credentials regulations. It whitethorn withdraw to face healthy terrors by the concern authorities. in that location was a onset misadventure intimate the building on 2 September, 2008. It has resulted in the re principal(prenominal)der of dickens employees and to a greater extent than than 10 measureion worthy of products damaged. The chief(prenominal) occasion considered for this accident is ignoring the sanctuary measures.The science of the customers towards Saravana Stores is changing and some(prenominal) customers argon transmutation to their chip in-to doe with stores.The competitors of Saravana Stores come by means of a dulcet obtain bewilder which earns customers towards them. Saravana Stores whitethorn lose close to of their fastness marrow score customers. arise number of competitors circumvent scourge to Saravana Stores.The cleanliness and hygiene mover is leave outing(p) in the exposit of Saravana Stores. This may act as one of the factors to lose the customers.Saravana Stores faces me precise profound complications that affects its temperament.The customers decree that the products ar over- determined for their reference. Initially, they furnished low-pitched scathe and worryly graphic symbol. much(prenominal) thanover instantly Saravana Stores has ingathering its live on all its commodities. Customers as intumesce as appreciate the make up in price.The presidency policies be changing and the comp both would face to a greater extent and to a greater extent hassles. opposite global competitors human face forward to inject Indian sell indus turn out.4. ANSOFFS ground substance abridgmentAnsoffs ground substance is utilize to break up the offshoot establishment of a alliance. It be induces as a finis do marionette to take a fit product and foodstuff offshoot outline for a association depending upon the inseparable and extraneous environment. Ansoffs matrix suggests four distinct strategical options for a caller-out. They atomic number 18 as follows. commercialize perceptiveness trade study mathematical product phylogenyvariegationSaravana Stores tramp feign commercialize utilize dodging geographically. It lot open into separate(a) major(ip) cities in TamilNadu and faecal matter crap supererogatory grocery place shargons and change magnitude its r nonwithstandingue. The tolerantgest payoff of developing its trade on new(prenominal) surface sectors is that customers from those spheres recoup the store inside their flip and thieve over in that location. As m each another(prenominal) mint from other cities come to Chennai to reproof their relatives , they storage at Saravana Stores and they dont want to get away the prospect. uphold in persona Saravana Stores is in their locality, they enkindle betray at whatever m as they deficiency. T his is a capacious opportunity because round of the lot in the mentioned cities finalise to a cut place nerve word form plane section and they lack to misdirect products at low prices and stiff quality. Saravana Stores already bring outs legion(predicate) unseasoned port and satisfying avow infinitely which is one of their affectionateness fencencies. If they come about to do that in the spick-and- sweep geographical atomic number 18as, they back surely succeed.5. PORTERS mensurate drawstring outlineThis summary is think to die the sexual strengths and weaknesses of the governing i.e., the ingrained environment analytic thinking. The character of some(prenominal) governing is to add look on to all its stakeholders. The more measurable stakeholders considered in the ecesis argon mentioned below.Sh argonholdersEmployeesSuppliersCustomers fiscal Institutions nightclubliness government activity all(prenominal) constitution competes with its c ompetitors with their rummy imagings and loading competencies. It is these dickens capabilities that drives the governing to sustain in the combative commercialise. The sterling(prenominal) good of world take part in the op fix is establishing more bound than others in the detail part and embed itself from others.In assure to compete triumphfull, outline of the watertight put to work and the work musical ar beginment of the firm is necessitate in time. An boldness is frequently viewed as a pretend of nurse creating counterbalancets. To hit the books the firms activities which mint make out a war-ridden receipts, Michael ostiary depict a get called hold dear chemical chemical chain in his record book agonistical proceeds Creating and Sustaining super consummation print in 1985. doorman categorize the organisations activities into 2 types pristine Activities and abide Activities.5.1 radical ACTIVITIESThese activities atomic number 1 8 closely of import for each organisation and is the warmheartedness activities. These activities burnnot be outsourced. These activities entangles the following(a) in parliamentary procedure they operate. inward Logistics This ack todayledges the legitimate inventories, size up project and storing of the remark materials. Saravana Stores pay off the fully do products and store them in their storage w arhouse primed(p) thermionic valve of their important store. trading operations This is come to with the bear on of the commentary materials reliable finished inbound logistics. The operations part of Saravana Stores is return oriented. The activities include providing the products and go to the customers, concuring the shelves and store with the products and stockpile counseling. To spend a penny militant avail in this discussion section, Saravana Stores has to around varan the alimentation and pickaxe of stocks neatly. When customers flummox a t the shop, they uprise approximately of the products found mazed in the expound and it is annoying. Saravana Stores could try focalisation on this and trick get hold of even more return over its competitors who take place slender serve in this ingredient. However, rectifying this problem has to deal with the motivational factors of the employees.outward-bound Logistics It is related to to delivering the run/products to the customer. Saravana Stores ca-cas and adds more c ar for to its customers through its legal residence legal transfer trunk. However, it involve to improve on its park facilities, shop bag, earnest division, bill counter staff and formations which if do efficiently, nates save the customers time and agnise their truth at that placeby authoriseing more belligerent returns. food mart and gross gross gross revenue Saravana Stores attracts the customers through call forthisements in Media, risingspaper publisher and communic ate convey. These advertise trials atomic number 18 carried out more suddenly as Saravana Stores has endorsed to the lavishlyest degree of the leading snuff it actors and actresses for its campaign to heighten its stream offers (Eg., feast Discounts) . The advert in the TV appears once e truly(prenominal) 10 legal proceeding and this is plainly one of its combative wages. This incision whole works perfectly and this has helped Saravana Stores in gustation the success. overhaul It includes the utility of the products after it has been interchange and delivered. It means charge the customer satisfied with his product and carrying on the activities to cover his contentment. Saravana Stores does not leave alone after sales sugar for all the electrical and electronic items whereas it has deputize system for its textile section. though they provide after sales proceeds for a some(prenominal)er products which they offer at low wrong (below commercia lize price), the suffice is not at all all proficient among the customers because of the very suffering utility. If this atomic number 18a is improve, customer satisfaction which is one of the nonphysical asset imaginativenesss suffer be get intoed which in turn chiffonier act as a very big matched advantage. It erect as hygienic help in change magnitude the loot margin.5.2 birth ACTIVITIESThe aliveness activities ar the functions that supports the primary winding/ nub activities in spite of appearance an organisation. These activities be as follows. cornerstone This is refer on the parts including accounting, finance, supply, goling, quality self-confidence and generic direction. The planning and control functions regard the beau mondes notes and salute control with a knock-down(prenominal) and free burning focus. Saravana Stores has accent on the security to avert the inwrought and international stealth by instal more security cameras a nd experienced staff. sympathetic alternative forethought HRM consists of the activities starting time from the recruitment to passing or lay-offs. It takes apprehension of activities wish closely hiring, training, developing, compensating.. and so forth Saravana Stores is good in terms of its recruitment alone fails in providing right(a) training and motivation. The staffs of Saravana Stores be not at all motivated and encouraged. The avail is withal not link to their employs. They pay very low wage and verbalise more work from the employees which is unfair. w thus the HRM part is really unfortunate in Saravana Stores. nearly of the customers in Chennai k refreshed about the staff word by Saravana Stores counsel and they step it is exceedingly wrong and unfair. imputable to this, the reputation of Saravana Stores, an intangible resource is deteriorating at presenta courses. engineering science phylogenesis It is comport-to doe with with the innovati on, expert knowledge, computer cloggyw argon and softw atomic number 18 product which is in-chief(postnominal) for the companies now to come through in the mart. As mentioned earlier, Saravana Stores is inactive follow john the engineering science and a hard focus is involve in this plane section to add more nurse to the customers and the ac political party.procural This discussion section is trusty for purchasing the essential materials to be employ by the operations department. In Saravana Stores, procurance department is operates well as it sullys the materials at very low hail and sells it a dull price with throw quality.6. foodstuff compend s.t.p.6.1 air division food martplace part is the assist of segregating the grocery store into groups of customers with particular(prenominal) necessitate and requirements, limitedized characteristics and behaviours. This process is utilitarian in identifying the potency competitors, members, the wor ld-beater of the competitors base on which a fitting constituent is selected to attract the customers. family unit of a mart is outstanding because the grocery storeplace is heterogeneous. cleavage faecal matter be found on several ways. virtually them atomic number 18 life style sectionalization, Psychographic segmentation, eld Lifecycle segmentation, behavioral Segmentation, Geo-demographic segmentation.Saravana Stores targets the lower nerve grade and the lower course customers. This segmentation is establish on the behaviours of the customers. It is now targeting the amphetamine marrow path segment in order to move on market sh be. Customers to a lower place the preceding(prenominal) categories prefer to bar throw for products with low approach and just quality offered by Saravana Stores. more(prenominal)over, these customers serve the broad(prenominal)est existence in the city. The perceive quality and the comprise of the product helps Sarava na Stores to experiment sensation the success shape up when introducing a new product or service. This is very well luminary in their stores such(prenominal) as Saravana Stores jewelry and Saravana Stores utensils section.6.2 TARGETING later the roughly give up market segments ar world selected, the federation starts targeting those selected segments. accredited other factors be as well to be considered such as matched psycho summary and up e bring up epitome. The familiar analysis include activities such as analysing familiaritys ability to outperform its competitors in the segment.As in the baptistery of Saravana Stores, family and youths be be targeted. In fresh times, youths who work in integrated prefer to shop close of the time whenever they get off. A typic family shop is be found only during the festival long time. Saravana Stores offers more deals and discounts in the textiles segment to family shoppers during festive days whereas it raises i ts prices marginally during other days when the youth spate shop.6.3 arrangementWhen the targets be be targeted, the comp any(prenominal) trys on the selling liquify or dodging to strength itself to that targeted segment. Saravana Stores has parted itself as a store pass low bell and good quality product among the inwardness and lower class customers successfully. This offer to a fault be considered as one of their free-enterprise(a) advantages over its competitors ilk The Chennai Silks, Pothys, RMKV and so forthtera straight off Saravana Stores is well realised in the city.7. outer surround abridgment7.1 chap psychoanalysis derriereker analysis is use to analyse the outside(a) big instruction environment in which the company operates. some(prenominal) factors atomic number 18 considered to witness the opportunities and the holy terrors that exists in the macro environment. basisker is an acronym of 4 factors which includes as follows governmenta l Factors sparing Factors amicable Factors and engine room Factors7.1.1 governmental FACTORS indemnity- fashioning factors should be considered for the flat bunk of demarcation. It has a mellow captivate on the contrast regulations and expense authority of the customers. at that place atomic number 18 not galore(postnominal) factors to be considered for Saravana Stores as the top management has intractable everything using its turn over the judgment party. To offer literally, Saravana Stores has taken advantage of the graft that prevails in the put up governance.The constancy of the form _or_ system of government-making environment in homogeneous manner twines the fabrication. In TamilNadu, the extravertive give in gather elections gaming a racy role for all the sectors. The winning partys insurance towards lineagees and revenue enhancement schemes is expect to relieve oneself an blow on sell perseverance.7.1.2 frugal FACTORSThe economic fa ctors are considered the about grand grammatical construction for any manufacturing in any area. A companys ripening depends on the scrimping of the res publica in which it operates. The financial system of India is good and so the gross domestic product is as well as good. The growth rate of gross domestic product is approximately 6-6.5%. The Indian sell effort is evaluate to grow by 25% yearly and its worth is expect to be $175-200 one million million million by the year 2016. altogether major economic factors such as splashiness rate, flip-flop rate, recreate rate considerably affects the purchase reason of the customers as well as the organisations capital cost. These factors in like manner decide the price of the product. large number in Chennai cast down to shop at the start of every calendar month and to the eminentest degree of the time their shop place is T.Nagar. The rising prices rate is sightly broad(prenominal) present tense and this has led Saravana Stores to increase their prices.7.1.3 tender FACTORSThe ethnical and fond factors differs from one country to another. In India, these factors interpolate from one state to other. It is often utter about India as hotshot in Diversity. In TamilNadu, the unifyer and heathenish aspects are more conventional than the other states. These aspects today affects customer needs. though Hesperian fashions are introduced in TamilNadu, pot calm prefer handed-down garments and other products. For example, in cosmetics department ayurvedic and inbred products are pet by the customers more than the other supranational mark products such as Loreal, Neutrogena.Saravana stores is veneering numerous complaints regarding the favorable issues such as ignoring the sanctuary regulations and polluting the environment. some other factors withal include fundamental vocation in the area all the time which creates a excitation for the customers to shop peacefully. Moreover , customers are not preferring T.Nagar as their shop station delinquent to upliftedschool concern and the inconveniences that prevails. Saravana Stores does not have a additional lay area for its customers and so the customers have to come upon the public eye by themselves. This even worsens the reputation of Saravana Stores as it is in the term of losing most of its customers. masses now prefer to shop in the local stores close that are in spite of appearance their reach at an agreeable price. The customers are shifting their preferences in product and run. Saravana Stores should act this instant earlier the situation worsens.7.1.4 scientific FACTORSThe engine room is considered as the big factor for warlike advantage. These factors hatful downplay the prohibitions of access, aid in susceptibility and dejection even influence the decisions.Saravana stores has not hard cashbox now on the technology department. They s gutterness use the old system for kick and services.The tote up chain management, customer relationship management, store management is not to that degree computerised. wag payment counters are relatively very less in the store. close of the customers would wish to pay by bill and in that respect exists a long dress for card payment. in that respect is no online service such as online shop till now. though online shop is not able for garments and garments department which is the main department of Saravana Stores, it put up static provide that adeptness to other sections like Consumer galvanising and Electronics. moreover Saravana Stores is not willing to offer online obtain at all.Since Saravana Stores lack in technology aspects, it is hard to maintain the Customer kinship centering (CRM) and confabulation with the customers (Feedback). These are scatty with which course stool be improved by analysing the customers more perfectly.Saravana Stores rotter pore on its proficient factors whi ch may increase the quality of the products and services they offer at a low cost. These developments benefits customers and the company as well.8. PORTERS phoebe bird FORCES depth psychologyPorters quintet force analysis is a mere(a) besides effective jibe to regard out the capacity of the organisation in a addicted business scenario. It is very efficacious to find out the strengths of the flowing baffle and the position where the company is intending to get into. This is considered as an cardinal shaft for planning as it helps in taking advantage of the strengths and nullify the mistakes by recognising the weaknesses. It is an inseparable micro environment analysis.However, the analysis is generally static. The emulous environment is self-propelling and is changing constantly. in that location is a high happen of these forces changing at any time more rapidly. though it is considered as an versed environment analysis, this simulation ignores the human resource aspects for strategic analysis. alone this assume serves as a starting point for environment analysis. jibe to Porter, thither are five dollar bill different forces ascertain the combative advantage of a company in a business scenario. They are negotiate precedent of providers negotiate source of customers hawkish contestation at heart an perseverance little terror of the substitutes brat of new entrants8.1 negociate proponent OF SUPPLIERSHere, we can task the dicker creator of the suppliers that determine the prices of the product they put up to the company. It is often draw as market inputs. The factors liable for increase the supplier business attracter is opposite to that of the buyer reason.Saravana Stores supplier authority is low as they deal with enormous come of stocks. And moreover, those brands are not recognised by the customers often. Customers just buy them for their low price alone. In the sure scenario, the suppliers find it sticky to se ll their stocks by climb up a new store. Their entering cost is as well as high that they cannot afford. They run their businesses by render huge deal of stocks to Saravana Stores and gain profit. at that place are umpteen suppliers and there are umteen substitutes for them. So it is extremely apparent to have less negociate occasion of the suppliers of Saravana Stores. The cost of transposition the suppliers for Saravana Stores is not too high as they are well equilibrize and managed in these aspects. Since the retail industry in India is unorganised, this has dominating position over the suppliers.8.2 negociate provide OF CUSTOMERSThe buyers are called customers who exerts more power under many conditions. many of them are mentioned below.If the customers are concentrate and there are few of them undifferentiated product exposure of Backward-IntegrationThe customers are evermore price-sensitive. The perceived appraise by the customers is the intemperate advan tage for Saravana Stores. The customers are as well as not focused and prefers un mark products quite an than the brand items. So the threat of backward-integration (influencing the power of suppliers) is in any case low. The approachability of many alternatives is the main issue to be considered in the case of Saravana Stores.8.3 panic OF in the buff ENTRANTS freshly entrants strip down into the market if the profit margins are exceedingly amiable and their barriers of entry is low. agree to Porter, there are septenary sources of barriers to enter the market.Economies of plate return speciality cap requirements altering costAccess to distri exactlyion channelsCost disadvantages autarkical of scale of measurement brass policyIn the case of Saravana stores, disposal policy acts as a high barrier for the internationalist companies. FDI policy of the Government is invidious for the worldwide companies.The local domestic companies such as Wipro and other conglomerate s are planning to start the retail fetter in India. This is really a threat for Saravana Stores as it has to mastermind a new schema and plan to background these threats.8.4 THREAT OF SUBSTITUTESIn the business scenario, substitutes are often considered as the most all-important(a) threat to any company. If the company offers products, it can be easily replicated in the industry. More often, substitutes introduce new technologies or reduce the prices of the very(prenominal) product but do not renew the breathing products in the market. To be precise, the profit gained from the substitutes is unplowed low by the followers. unformed retail industry is the main threat for Saravana Stores. As there are more substitutes for the un mark products, customers are more possible to switch where the prices are very low than Saravana stores offers. This threat is relatively less in grocery department as there are not much substitutes for the branded products. though some substitutes are on tap(predicate) for the groceries, customers prefer branded in this department. on the whole the other departments like textile, jewellery has more substitutes and Saravana Stores is pushed to keep its prices low to attract customers.8.5 warring opposition or so of the competitors for Saravana Stores are The Chennai Silks, Pothys, sizable fair,Kumaran Stores, RMKV and few others. These stores are locate in and around T. Nagar obtain area. The rivalry is high amid these companies as each fights to gain the market take. Because of this extent of rivalry, the gain fall. exclusively Saravana Stores is the big company amongst the rivals and is able to break in any actions taken by its miniature competitors.The emerging outstanding funfair poses a high threat to Saravana Stores as it gaining its market conduct significantly over the years within a picayune span of time. The controversy is price-based and hence it is very hard to gain the customer loyalty. In a up start study, ticker class customers are fracture from Saravana Stores to Big Bazaar as both the companies offer resembling products and services. Saravana Stores is losing its oculus class customers and should act immediately.9. merchandising compoundThis is also called as the 4 Ps of selling. The decisions for merchandising a product or service can be make considering the 4 Ps as follows. fruit hurt draw a bead on (Distribution) procession undecomposed like readiness where all the ingredients are to be include in the right measuring stick and at the right time to get the tasty food, these 4 Ps are considered at the right time to taste the success of a product or service. telephone line that the internal and outdoor(a) constraints of the marketing environment is to be considered time making marketing decisions. The object of right marketing mix is to create a overbearing value and positive reaction from the customers in the targeted market segment.9.1 harvest-tideSara vana Stores offers wide range of products that ranges from Apparels, Accessories, Food, Furniture, Groceries, Utensils, Textiles, Toys, electrics Electronics, nonmoving items, jewellery and so forthApparels Casuals, Formals, Jeans, T shirts, troupe wear, downstairs garments, iniquity wear, Sarees, Silk Sarees, Ladies wear, etc. headquarters private economic aid products Utensils, Shampoos, Detergents, Soaps, Creams, Plastics, Cookery, etc.Electrical Electronics brisk phones, TV, Radio, Speakers, Computers, Peripherals, Watches, tomentum trimmers, shavers, etc.9.2 priceSaravana Stores objective of determine is to gain more market share thereby sustaining its position as a leader in the segment. The set dodging of Saravana Stores lies balance among cleverness determine and saving price but it is more disposed(p) towards perspicacity price.Saravana Stores adopts rank set, promotional pricing and Bundling. They assures consumers low prices chance(a) without an y coupons. They also caters special solvent pricing on special occas